The shipment numbers for 4K TVs have begun to look a lot more promising for the manufacturing industry through this year’s 3rd quarter. When compared to last year, sales have risen by 500% over the first three quarters, totalling 6,4 million sets. Korean giant Samsung leads the way, earning a market share of 35%.
Fiercecable has more.
The announcement by HBO and CBS to offer their services to OTT customers, unbundled from cable pay-TV packages, caused quite a stir in the industry. It comes on the heels of Netflix’s successful worldwide expansion strategy.
This Techcrunch article adds some opinions on what OTT means for the industry:
- As Will Richmond of VideoNuze recently articulated, the simplicity and cost-effectiveness of traditional cable bundles could very well become more attractive to consumers in the face of proliferating streaming services whose fees will start to add up.”
- “Rather than a binary future with cord-cutters on one end and cable subscribers on the other, we can start to see a continuum of behavior take shape, with a middle ground populated by individuals who subscribe to one or two streaming services, along with a lightweight cable package like the one that Comcast rolled out last year.“
- “One potential scenario is for Netflix to seek out partnerships with cable providers. Their content is already distributed via traditional cable packages overseas and to subscribers in some very small markets in the US, so now may be the time for them to start forging deals with the bigger players in order to straddle both worlds.”
Read the whole article here.
There have been rumours for some time and Amazon actually spread some first episodes of shows for free, to get users to upgrade to the Instant Video subscription, which is bundled with Amazon Prime.
The bigger game seems to be that video ads are the most coveted ads nowadays and Amazon is looking for more ways to sell video ads.
Go to Techcrunch for more.
However, the data does not reflect second screen time, when users are using mobile and tv at the same time and it doesn’t mean that users are watching more video content on mobile than on TV. Still, this seems like a watershed moment.
Read more at fiercecable.
Das konstatiert der Verband der europäischen Privatsender (ACT). So schauen 87% der Europäer täglich mindestens eine TV-Sendung. Interessanterweise werden TV-Sendungen, die im Internet geschaut werden, mitgezählt. Am Weltfernsehtag ist also alles gut.
Hier gehts zum Artikel der W&V.
Nielsen has collected data to show the correlation of VoD subscriptions and less live TV viewing.
After people sign up for streaming video services, they watch less TV than they used to, Nielsen found: 20% less, in the 18-34 demographic, and 19% less in 25-54.
The report also found that people who are video subscribers, on the whole, watch less TV than nonsubscribers: 20% less, among 18 to 49-year-olds.
Copy the URL into your Google Search Box to get past the paywall: http://online.wsj.com/articles/nielsen-to-measure-netflix-viewing-1416357093