The new “Total Audience Report” by ratings experts Nielsen touches on the hot topics for the TV industry of the future. What is happening to traditional linear TV and what is happening with Pay-TV, who are both facing OTT video streaming competition?
Online video streaming was up 60% in 2013 (7 hours/month to 11 hours/month) while traditional viewing went down 4% (from 147 hours/month to 141 hours/month). There is still a huge discrepancy but the trend is there.
On the cord-cutting front, there are now 2.8 million broadband households without a Pay-TV package, up from 1.1 million households in October 2013. This development can probably be attributed to the rise of Netflix, Hulu and Amazon Instant Video, among other OTT streaming services, with SVOD subscriptions rising by 19%.
TV may not be dead, but change is in the air.
Read more on TV versus online viewing here.
Read more on Pay-TV versus OTT here.
The shipment numbers for 4K TVs have begun to look a lot more promising for the manufacturing industry through this year’s 3rd quarter. When compared to last year, sales have risen by 500% over the first three quarters, totalling 6,4 million sets. Korean giant Samsung leads the way, earning a market share of 35%.
Fiercecable has more.
The announcement by HBO and CBS to offer their services to OTT customers, unbundled from cable pay-TV packages, caused quite a stir in the industry. It comes on the heels of Netflix’s successful worldwide expansion strategy.
This Techcrunch article adds some opinions on what OTT means for the industry:
– As Will Richmond of VideoNuze recently articulated, the simplicity and cost-effectiveness of traditional cable bundles could very well become more attractive to consumers in the face of proliferating streaming services whose fees will start to add up.”
– “Rather than a binary future with cord-cutters on one end and cable subscribers on the other, we can start to see a continuum of behavior take shape, with a middle ground populated by individuals who subscribe to one or two streaming services, along with a lightweight cable package like the one that Comcast rolled out last year.”
– “One potential scenario is for Netflix to seek out partnerships with cable providers. Their content is already distributed via traditional cable packages overseas and to subscribers in some very small markets in the US, so now may be the time for them to start forging deals with the bigger players in order to straddle both worlds.”
Read the whole article here.
There have been rumours for some time and Amazon actually spread some first episodes of shows for free, to get users to upgrade to the Instant Video subscription, which is bundled with Amazon Prime.
The bigger game seems to be that video ads are the most coveted ads nowadays and Amazon is looking for more ways to sell video ads.
Go to Techcrunch for more.
However, the data does not reflect second screen time, when users are using mobile and tv at the same time and it doesn’t mean that users are watching more video content on mobile than on TV. Still, this seems like a watershed moment.
Read more at fiercecable.
Das konstatiert der Verband der europäischen Privatsender (ACT). So schauen 87% der Europäer täglich mindestens eine TV-Sendung. Interessanterweise werden TV-Sendungen, die im Internet geschaut werden, mitgezählt. Am Weltfernsehtag ist also alles gut.
Hier gehts zum Artikel der W&V.