This summer, we can go to the movie theater (or iTunes) and learn everything we’ve ever wanted to know about the past, present and future of video games. From the humble beginnings with games like Pong to the present, where gaming has conquered the cloud, to the future, when total immersion will turn games into lucid dreams.
Check out the website for more.
Who would have thought that a network that enables gamers to watch other gamers play in a live stream would become a potential target for Google’s M&A guys? Who would have thought that e-sports would reach the level of popularity and professionalism it has reached? Who would have thought that the gaming industry would put the music and movie industry to shame? Face it, gaming is for real and so are the revenues generated in and around gaming.
So now Twitch is desirable to Youtube/Google, because people like to watch others play, to learn how to play or just to be entertained. Many people (45 Mn monthly users, male 18-29, avg. view time 106min). Twitch is integrated into xBoxOne and PS4. What better place to target a gaming audience with games-related ads?
One factor seems more interesting than ad revenue: the social aspect. You listen to your favorite gamer commenting his progress in a game. As Forrester Research analyst James McQuivey puts it: “The trick will be finding those genres where the match between interested viewer, obsession for the content and passion for connecting with others socially all line up as elegantly as they do for gamers.” Who is to say that the Twitch model won’t work for broadcast TV content?
Rumour has it that Twitch is priced at $1 Bn in cash.
Amazon is finally launching its streaming device, dubbed “Fire TV”. And if the reviews are to be believed, Amazon may have something good on its hands.
Amazon seems to have looked closely at the competition and listened closely to the issues users of Chromecast, Apple TV or Roku were facing – and then they went and fixed those problems with Fire TV:
1. It’s fast (quad-core, Mimo dual-band wi-fi),
2. it’s easy (simple interface/search),
3. it’s open (Android ecosystem) and
4. it plays games (yay!)!
ad 1. Films and games load quickly.
ad 2. The Fire TV features voice search and offers search results across all platforms (Netflix, Hulu, Amazon Instant, Crackle…) as well as second screen functionalities.
ad 3. The Android ecosystem guarantees a huge varietey of Apps, amongst others, your Fire TV serves as a Karaoke machine.
ad 4. Several Amazon original games are in the pipe along with titles from publishers like EA and Disney. Don’t expect PS4 gaming, rather tablet games on a big screen.
Sure, it’s a little more expensive than one would have expected ($100 compared to Roku’s $50 stick or the $35 Chromecast), but the reviewer at Gizmodo was very impressed.
Watch a promo video for the Amazon Fire TV here.
Go here for more on the battle of the streaming devices (Roku vs. Chromecast).
News from the Cloud Gaming Front
Amazon keeps on shooting down rumors related to an Amazon Set Top Box, which would take on game consoles like PS4/Xbox One and streaming boxes like Apple TV or Roku. It will allow cloud gaming and download, video and music streaming and download.
We are looking at a development where game consoles and streaming boxes become one box with the likes of Sony and Microsoft looking into streaming live TV through PS4/Xbox One, to go along with all the VoD services available on the latest generations of consoles.
Facing walled gardens on other gaming systems, it would make sense from a business perspective for Amazon to create a new vehicle besides the Kindle to sell their products and services, like Amazon Instant Video. Rumors suggest a price of around 300$ for the box.
Japanese consumer electronics giant Sony unveiled its plans to go virtual. Both a cloud-based video service, which will combine live TV, VoD and DVR as well as a cloud-based gaming service, called Playstation Now will launch in 2014.
The cloud-gaming service will feature access to games known from PS2 and PS3, across all devices, like TVs, tablets and smart phones, without having to buy a console.
The cloud video service will reach households via PS3 or PS4 as well as tablets and smartphones to ensure the “wherever, whenever, whatever”-promise of OTT video services.
Sony’s chief of Computer Entertainment, Andrew House, had this to say: “In a technology era that is defined by simplicity and improving people’s lives by making things more intuitive, personal and social, elegantly combining live TV, video on demand, and DVR content remains the last frontier.”
Die Spieleplattform Steam drängt mit der Steam Machine ins Revier der Konsolenhersteller Sony und Microsoft. Bislang bediente Steam vor allem PC-Gamer über einen Client, der Spiele-Downloads ermöglichte.
Die Steam Machine soll die Offenheit des PC Gamings mit der Wohnzimmerwelt zusammenbringen, die bisher von Spielekonsolen mit geschlossenen, proprietären Systemen besetzt war.
Nun präsentierte Valve auf der CES in Las Vegas 13 Hersteller, die Steam Machines zu Preisen ab ca. 500 US-Dollar in Umlauf bringen werden.
Die Liste gibt es hier.